The Quick Version: Age-gap romance could be difficult to get inside the real world, but Toyboy Warehouse provides a place to flirt with full confidence and simplicity. This female-friendly dating site respects powerhouse women as well as their interest to younger men. Since 2007, the website’s membership has had down — combating the stigma against cougars and toyboys. Now, Toyboy Warehouse will be the largest cougar-dating site into the U.K., with well over 150,000 users. Unleash your own internal cougar and please pursue the individual you really desire on Toyboy Warehouse.


In a smoky bar, candle lit in twilight hours, a cougar stalks the woman victim. She views the vibrant face, the fit figure, and she zeroes in, single-minded in her own quest. The poor kid doesn’t remain chances once she pounces, charming him into a stupor of desire.

At the very least, that is what individuals imagine happens when considering cougar internet dating.

Regardless of this stereotypical picture, however, not all the women can be so strong a hunter. The powered, confident, and sexy cougar is actually an endangered variety rarely present in the untamed. Typically, whenever a 50-year-old woman views a, appealing guy across a crowded club, she does not approach him. She hangs right back, scared to be mocked or declined.

Alternatively, a 23-year-old who is keen on more capable ladies might not move either â€” because he is just like discouraged. The guy can’t be yes he is just what she’s in search of and risks embarrassment by asking.

The personal stigma against age-gap connections pressures earlier women and more youthful guys to refute their internal desires and stick with unique generation. But inside the U.K., one dating site actively works to eliminate the stereotype and motivate relationship with the person you are interested in.

Upending personal meeting, Toyboy Warehouse is a dating site meant for cougars and toyboys (or « boytoys, » even as we say into the U.S.). Started in 2007 as a pioneer inside room, nowadays it will be the biggest cougar dating website from inside the U.K.

With 150,000 users their name, Mike Bandar, Director of Toyboy Warehouse, is actually proud of exactly what the website has carried out within just over nine many years. The circle has assisted many people select the individual they really want in a confidence-boosting, judgment-free spot.

« that you do not bypass wearing a badge stating ‘i am enthusiastic about earlier females or more youthful men,' » Mike mentioned. « to ensure that’s why you join Toyboy Warehouse. »

In her own very early 50s, Julia Spearheaded Online Cougar Dating in the U.K.

Julia Macmillan was at the woman very early 50s whenever she chose to take to online dating. She’d always been a lot more literally and mentally attracted to younger males, sensation she related much better using them. However, she think it is challenging whenever online to connect as a result of a mismatch of expectations and desires.

Although a permanently unmarried affairs websites, perhaps not seeking anything serious or long-term, Julia must browse long and difficult to find males just who desired age-gap relationship. It was 2007, there was not a site that catered only to cougar matchmaking.

« At the time, it absolutely was greatly underserved as a distinct segment in internet dating, » Mike revealed.

Julia sought to assist singles like herself by generating the U.K.’s first toyboy dating website: Toyboy Warehouse.

From the beginning, it was a female-friendly space, with a lot admiration for cougars. « First and foremost, it actually was a toyboy web site, which I understand doesn’t translate at the same time on your side regarding the pond, » Mike said with a chuckle. « Boytoy, if you like. »

This caught Mike’s interest. The guy admired Julia’s determination to remove the predatory connotations from cougar matchmaking and normalize age-gap connections. The guy and his company companion, James Vardy, wished to generate their company smart to make site one stage further.

In 2013, James and Mike acquired Toyboy Warehouse and then have since labored maintain the authenticity of Julia’s purposes while broadening the reach in the website to prospects throughout the United Kingdom. He is excited as involved in such an enjoyable area where he is able to carry out real good-for singles.

« we are creating interactions between men and women, therefore the notion of that produces the matchmaking market be noticeable, » the guy mentioned. « the main benefit of the dating marketplace is huge, and it’s a continually switching area. »

The Team Takes your own fascination with Every representative’s Profile

While Julia nonetheless stays associated with your website in an advisory role, James and Mike are those managing the everyday company. Mike centers around advertising and outreach while James works on the site’s design and development.

Needless to say, these directors cannot do it by yourself, counting on a devoted team of designers, article authors, bloggers, as well as others just who invest their unique energy into producing Toyboy Warehouse an advisable destination to see.

Notably, Matthew de Noronha, the Business Manager, does alot maintain your website dancing. « He’s simply the driving force behind everything that’s fantastic you see on the site, » Mike mentioned.

Elle Cuthbert-Edkins could be the Head of customer care and Community. Anytime folks have a complaint or praise when it comes to web site, she is the only they talk to. There’s an instantaneous chat offered at Toyboy Warehouse that connects people straight to Elle. The woman hard work goes in speaking-to users and helping them find what theyare looking for.

« one of several items that as a group we are rather happy with and centered on is the customer service, » Mike stated. « we now have countless insight, therefore’re nonetheless small enough to care about each specific user. »

The team in fact undergoes every profile to definitely display the pictures, bio, and other attributes. If that profile is witnessing a low degree of interaction, Toyboy Warehouse is more than happy to reach out and gives ideas to boost the profile and get more interest.

The organization team in addition loves moving additional features that impress and facilitate daters on the internet site.

« We like having components of added shock and wow, » Mike told you. « So members of Toyboy Warehouse continually get a higher range of matchmaking knowledge. »

Toyboy Warehouse Ambassadors Champion Age-Gap Dating

Sharing encounters is amongst the techniques Toyboy Warehouse chips out from the stigma of cougar matchmaking. The Toyboy Warehouse web log is full of positive posts, advice, and development. « the main focus of your blog site, » Mike informed you, « is permitting the community talk to all of our community. »

The team has actually grown a dedicated selection of ambassadors which volunteer their own time for you distribute the term about every great that Toyboy Warehouse is doing during the dating globe. It really is a varied room with many differing people coming toward express what cougar online dating often means when it comes to love, lust, relationship, and marriage.

« Quite often lots of the ambassadors are quite vocal, » Mike said. « They love to provide us with suggestions on things. »

These passionate people are great advocates for your site, promoting age-gap connections of all types.

Mike pointed to inspiring specialists like Cindy and Wendy who give their own sound and information for the web site. Powerhouse cougars and passionate toyboys championing the site along with their own stories credence with the purpose of Toyboy Warehouse.

Be it an individual girl inside her 70s or a gladly hitched age-gap couple, ambassadors bring their private encounters and perspective to cougar online dating. This provides the stigmatized relations a face and a voice which is quite powerful.

Like, couple ambassadors, James but Wha show an attractive love story. After meeting on the internet site, these discovered real love in an age-gap love. 20 years in age may separate them, however in their minds a bond created that surpassed age.

« At first there was clearly exhilaration making use of the gap. After a period, the idea of this space vanished, » James wrote, « nowadays we merely see both as people and love anyone we are with. As soon as true-love set in, you and your spouse no longer start to see the differences. »

James however Wha tend to be engaged become married. Toyboy Warehouse promotes all types of connections in a supportive area of more mature ladies and younger men.

With Renewed self-esteem, Cougars Are on the Prowl Online

Toyboy Warehouse has taken collectively a lot of delighted partners as well as have multiple marriages among the list of achievements tales.

« It beams a grin onto everybody else at the office if we get another achievements tale, » Mike said, « which occurs more and more often. »

Triumph with this niche website can be merely boosting a part’s self-confidence amount.

In a monthly rounded of customer interviews, one woman, Vanessa age 53, informed Mike that Toyboy Warehouse had altered her existence. « She in fact mentioned those terms, therefore stuck during my mind, » Mike recalled. Many of the ladies, like Vanessa, end up motivated and flattered from the interest they garner on Toyboy Warehouse.

« Because the male users truly find earlier women appealing — due to their confidence, knowledge, and knowledge, » Mike explained, « the ladies get a lot of interest when they join the website. »

« over time, the notion of age difference disappeared and from now on we only see each other as individuals and love the individual our company is with. When true love set in you and your partner not look at distinctions. » — James, A Toyboy Warehouse user

The setting of Toyboy Warehouse is rather welcoming to females, that do not necessarily be prepared to be so inundated with flattering emails. Another female member can get anywhere between 50 and 100 communications within the very first few days of signing up for.

The involved community on Toyboy Warehouse may be an empowering ego boost for an adult lady taken from a divorce or separation or a more youthful man inexperienced with a relationship. Client opinions from women and men is actually extremely good because they believe it is easier to converse with people who desire an equivalent sorts of commitment.

« As soon as we hear that actually having a profile has given an associate a lot of confidence, » Mike mentioned, « that’s a huge achievements for us as a team. »

The website develops, But the Integrity Remains the Same

With love and credibility, Toyboy Warehouse assists singles follow the love, lust, or love they really desire.

What exactly is exciting the staff is the fact that their market is always raising. As stigma decreases an internet-based relationship grows more preferred, Toyboy Warehouse anticipates the quantity of individuals selecting age-gap romance to grow too. « we need to discuss the great instance studies, the favorable stories, the experiences of one’s various other users, » Mike mentioned, « to share with you the self-confidence that people have actually accomplished from Toyboy Warehouse. »

Eager to stay transparent and separate, Toyboy Warehouse has not eliminated the affiliate marketer course, but would rather expand your website naturally through unique merits in addition to goodwill of its people.

« we have actively decided to stay because authentic as is possible, » Mike mentioned. « we have never accomplished fake profiling or marketing and advertising through means becomes all of us much less high quality members. »

While predominantly centered on cougar matchmaking within the U.K., Mike told all of us that Toyboy Warehouse is also into increasing their system globally. The group merely desires make sure such development might be useful into the membership and not growth in the interests of progress.

« a vital thing for people is to maintain our very own integrity and authenticity, » Mike mentioned. « We constantly need supply, from a technical point of view, the very best relationship service that individuals are able to. »

Currently, what this means is building aside greater mobile assistance for customers. A lot of Toyboy Warehouse people utilize cellular in a number of regard, thus producing that experience as user-friendly as possible is actually a top priority.

Toyboy Warehouse: The U.K.’s greatest Cougar Dating Site

Toyboy Warehouse boasts the biggest web community of cougars. If you are logged to the website, there’s really no anxiety or stigma. In a secure area, older ladies and more youthful men can flirt with each other and discover the connection that truly fulfills their unique needs.

Because all users on this subject niche dating internet site are ready to accept age-gap matchmaking, deciding to make the strategy and beginning a discussion online is much less nerve-wracking for cougars and toyboys alike.

« the possible lack of confidence is actually a key thing that retains folks back, » Mike mentioned. « Our message is when you’re actually enthusiastic about internet dating an adult woman or more youthful guy just to place yourself available and provide it a go. »